I’m a marketing operations leader with over a decade of experience building the systems, processes, and pipelines that turn marketing strategy into measurable revenue. I work at the intersection of data, automation, and growth — architecting the martech infrastructure that ambitious teams run on.
Currently, I’m Senior Manager of Marketing Operations at Webflow in Austin, TX, where I’m building the marketing engine for one of the most innovative platforms on the web. Before Webflow, I held the same role at Intellimize (acquired), and prior to that spent three years at Fountain — where I built a full Marketo instance from scratch, implemented multi-touch attribution, and engineered end-to-end demand generation infrastructure.
I’ve managed millions in ad spend, delivered conversion lifts that others said weren’t possible, and built the reporting systems that give leadership the clarity they need. I hold an MBA in Marketing from Golden Gate University and certifications across Marketo, HubSpot, and Salesforce.
Outside of work I’m drawn to the challenge of making complex systems feel simple — whether that’s a demand gen funnel, a Marketo program architecture, or a perfectly dialed espresso.
Present
Leading marketing operations at Webflow — one of the most innovative platforms on the web. Building and scaling the marketing infrastructure, automation, and reporting systems that power Webflow’s go-to-market engine. Fully remote from Austin, TX.
2024
Drove marketing operations strategy at Intellimize — an AI-powered website personalization and conversion optimization platform. Owned the full martech stack supporting demand generation, lead lifecycle management, attribution, and pipeline reporting across a high-velocity B2B sales motion.
2022
Built the entire marketing technology stack from the ground up — migrating from HubSpot to Marketo, implementing Bizible multi-touch attribution, launching behavioral and demographic lead scoring, and creating scalable program templates. Pioneered GDPR-compliant workflows and built company-wide Looker dashboards.
2020
Overhauled HubSpot email workflows, managed $80K/mo in paid media across 6 platforms, deeply integrated HubSpot and Salesforce with custom pipeline dashboards, oversaw a CRO agency relationship, and led end-to-end events and tradeshow execution.
2019
Built digital strategy for enterprise clients — market research, social, lead gen and nurturing, CRO, and loyalty programs. Optimized user journeys in Salesforce Marketing Cloud. Integrated retargeting pixels and ran A/B testing across channels.
Designed and built two restaurant websites, executed SEO strategy, ran paid and social campaigns reaching 200K+ people, and generated $60K+ in new GrubHub revenue over 6 months.
“Taras is a marketing operations rockstar. In the time I worked with him, we were thrown many many curveballs and he handled them all with precision, speed, accuracy and grace. He was always available to help troubleshoot problems and brainstorm solutions to complex issues - which are often plentiful at smaller startup companies. His work ethic and drive are unmatched, I would 100% jump at the chance to work with him again, any marketing org would benefit immensely from having him as a part of their team.”
“I’ve known Taras for years and he is truly a remarkable person. He works harder than anyone I’ve met — literally. This guy keeps performing at an exceptional level while juggling multiple projects and jobs. Taras is very honest, direct, and intelligent. He doesn’t have to take lead, but he is a great leader when the situation calls for it. He also has a great sense of humor and is a strong analytical thinker. Anyone would be lucky to have Taras on their team!”
San Francisco, CA · 3.8 GPA
Lucerne, Switzerland
Kyiv, Ukraine